一汽集团中文网

当前位置:新闻中心 > 公告信息

一汽-大众汽车有限公司奥迪品牌数字生态内容营销年度代理公司招募公告

发布时间:2019年11月06日 来源:一汽-大众汽车有限公司 [ ] 打印 视力


  由于公司业务发展需要,现需要招募奥迪品牌数字生态整合营销年度代理公司。敬请关注以下内容:

  1. 招募标准:

  1.1 公司注册时间:2016年1月1日前注册;

  1.2 公司规模:注册资金3000万(含3000万)以上,公司近3年(2016、2017、2018年) 数字媒介采购额度及营业额均大于3亿元,具备稳定核心团队(中国地区150人以上)。

  1.3 公司专业素质:具有较强的汽车行业敏感度及行业趋势分析能力,具有汽车行业豪华品牌服务经验,了解汽车行业的营销特点和营销痛点;具有极强的策略能力、整合营销分析能力及消费者洞察能力,较强的互联网营销策划能力,以用户为中心的事件营销及传播热点话题策划能力;具备专业的数字创意开发及制作能力、互联网内容营销体系策略开发与运维能力;拥有较强的互联网数字端用户活性与粘性运营能力;较强的互联网终端数字产品架构设计能力;拥有良好的互联网媒体关系、拥有优质的KOL等第三方资源。

  1.4 企业资质及经营状况要求:有效的营业执照且未超营业范围经营,具备独立承担民事责任的能力;依法缴纳税收和社会保障资金;近三年经营活动中不存在违法违纪记录,企业信用良好,财务状况良好, 处于正常生产经营状态,没有处于被责令停业、财产被接管、冻结、破产状态;愿意与一汽-大众共同预防和治理不廉洁行为,遵守一汽-大众保密及相关方安全管理规定并同意签署相关文件;

  1.5 企业关系限制性要求:有关联关系的企业(包含但不限于法定代表人为同一人,母公司、全资子公司及其控股公司,单位负责人为同一人,总公司与分公司,直接控股或存在管理关系的)不得同时报名参与本次公开招募。

  2. 招募须知:

  2.1 签约后业务范围:为奥迪品牌提供以用户为中心的事件营销及传播热点话题策划;沟通campaign市场整合传播数字主创意及制作;奥迪内容营销体系策略与运维;奥迪品牌互联网口碑体系整合运营(KOL采买、UGC内容运营、强音计划);社会化媒体内容运营(双微、抖音、知乎等官方账号运营)奥迪社群营销、用户运维项目策略及运营(A circle项目)。签约后服务周期两年。

  2.2 商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。

  符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)在北京时间2019年11月20日24:00点前通过顺丰邮寄至一汽-大众汽车有限公司采购部,以顺丰寄出时的当地邮戳时间为准,逾期提交的资料视为无效。另请以邮件形式通知邮寄时间和邮递单号,以备查档所需。

  具体通讯地址及联系方式详见下面内容:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科 曹思阳 收  邮编:130011

  联系方式:

  曹思阳:0431-81500764

  Email: siyang.cao@faw-vw.com

  胡品鸿:0431-85865592

  Email:pinhong.hu@faw-vw.com

  3. 须提交资料:

  3.1 申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。

  3.2 公司资质:经年检合格的营业执照及其它证明材料;法人代表证明或法人委托书;法人代表身份证、经办人身份证复印件,并提供营业执照官网真伪查询信息。上市公司需提供上市交易所名称及股票代码。

  3.3 公司管理机构、工作流程;公司优势资源介绍,包括服务能力和服务范围、服务的主要客户、成功案例(相关材料并请提供合同为证)和单位及个人获奖情况(获奖证明材料复印件并加盖公司印章)等。

  3.4 公司管理机构及人员情况:管理层机构及人员介绍,各类专业服务人员的数量、资历及业务水平等(咨询、策略、口碑维护、用户运营、项目执行等核心人员必须提供近半年的社保缴纳证明或第三方公司社保代缴委托合同及缴纳证明)。

  3.5 近3年(2016,2017,2018)公司营业额及相关证明文件(年度审计报告。如无审计报告,请说明原因并提供年度财务报表)。

  3.6 近3年所有服务的客户及相关证明文件(如合同等,相关合同具体金额如需要保密可以隐藏,但尽量体现总金额,如不提供则视为无法提供)。

  3.7  近三年的增值税和所得税纳税证明;“国家企业信用信息公示系统”报告;银行资信证明(由银行提供);公开招募项目承诺书(见附件);以上证明、声明文件需由公司法人、总经理共同签署并加盖公司章;

  针对3.3-3.7,除书面资料外,还请自行录制公司情况、核心人员、历史、业绩

  介绍短片存在U盘里一并提供,时间以15分钟为限。

  上述资料和信息必须属实。请提供清晰且完整的材料,提供不全将视为无法提供。所有相关项目经验在公示文件发布前有效,公示文件发布后产生无效。如查明有虚假资料和信息,将取消其招募资格。

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。

  4. 招募流程:

  4.1 招募公告官网公布

  4.2 收集应招代理公司资料

  4.3 相关资料筛选评审及初选评分

  4.4 如初审通过,将通知该公司现场复核报名材料原件

  4.5 如材料复核通过,将通知该公司参与项目比稿

  5. 附件

  附件一:公开招募项目承诺书

  附件二:申报表

  注: 本公告最终解释权归一汽-大众汽车有限公司所有

FAW-VW Audi Brand Interactive Marketing digital content integrated Agency Recruitment Announcement

  Due to the company's business development needs, it is now necessary to recruit digital media agents for Audi brand. Please pay attention to the following:

  1. Recruitment criteria:

  1.1 Company registration time: 1 January 2016 registration;

  1.2 company size: registered capital of 30 million yuan (including 30 million) or more, the company in recent three years (2016, 2017, 2018) digital media procurement quota and turnover are more than 300 million yuan, with a stable core team (more than 150 people in China).

  1.3 Professional Qualities: Strong ability of digital marketing environment analysis and consumer insight; Experience in automobile industry for luxury brands; professional digital marketing strategy planning, Know well of Internet marketing ways and industrial characteristics different users habit of approaches media; Understand and master the cutting-edge technologies of the Internet, familiarize yourself with and track the latest marketing methods and marketing trends of the Internet industry. Owning strong ability of operation Internet digital user activity and viscosity ;Strong ability of Internet creativity, content plane, copy writing ;Strong ability of Internet Terminal Digital Products Design and Development、Community structure design. Have good Internet media relations; have high-quality third-party resources, such as suppliers, media, cross-border resources, etc.

  1.4 Requirements for the qualifications and operating conditions of enterprises: valid business license and not beyond the scope of business, with the ability to independently assume civil liability; legally pay taxes and social security funds; in recent three years, there has been no record of violations of laws and regulations in business activities, good credit, good financial situation, in a normal state of production and operation, and no ordered suspension of business or property taken over. Freezing and bankruptcy; willing to work with FAW-Volkswagen to prevent and control corrupt practices, abide by FAW-Volkswagen confidentiality and relevant safety management regulations, and agree to sign relevant documents;

  1.5 Restrictive Requirements of Enterprise Relations: Enterprises with affiliated relationships (including but not limited to the same legal representative, parent company, wholly-owned subsidiary company and its holding company, the same person in charge of the unit, head quarter and branch company, directly holding or having management relationship) shall not simultaneously register to participate in this public recruitment.

  2. Recruitment instructions:

  2.1 Business Scope: provide user-centered event marketing and dissemination of hot topics planning. Communication and campaign market integration and dissemination of digital creative ideas and production. Audi content marketing system strategy and operation and maintenance .Integrated operation of Audi brand Internet WOM system (KOL purchase, UGC content operation, strong sound plan).Social media content operation (official accounts such as wechat, weibo,douyin and zhihu) .User operation and maintenance project strategy and operation (A circle project)

  2.2 Protection of Business Secrets: If successful recruitment, the contracting company must abide by the relevant confidentiality agreement of FAW-Volkswagen Automobile Co., Ltd.

  Companies that meet the recruitment criteria and wish to participate in the recruitment and selection are requested to send a brief version of the information stipulated in Article 3 of this bulletin (sealed with the company seal) to FAW-Volkswagen Automobile Co., Ltd. Purchasing Department by Shunfeng before 24:00 on Nov 20th, 2019, whichever is the local postmark time at the time of delivery of Shunfeng, and the overdue submissions are considered invalid. In addition, please notify the mailing time and mailing order number by mail in case of filing.

  Specific address and contact details are as follows:

  Postal Address: Purchasing Department of FAW-Volkswagen Automobile Co., Ltd. No. 5 Anqing Road, Changchun City, Jilin Province

  Cao Siyang, Purchasing Section, General Material Purchasing Department, Zip Code: 130011

  Contact information:

  Cao Siyang: 0431-81500764

  Email: siyang.cao@faw-vw.com

  Hu Pinhong: 0431-85865592

  Email: pinhong.hu@faw-vw.com

  3. Information is required:

  3.1 Declaration Form (see annex). Please fill in the relevant information of your company truthfully, stamp the company's official seal and invite signature by the representative of the legal person.

  3.2 Corporate Qualifications: Business License, Tax Registration Certificate, Organizational Code Certificate and Their Qualifications;proof material; certificate of legal representative or power of attorney of legal person; identity card of legal representative and identity card of agent. (Note: Copies of the above contents should be provided; business licenses should be stamped with company seals and provided with authentic or false information on the official website of business licenses). Listed companies need to provide the names of listed exchanges and stock codes.

  3.3 Company management organization, work flow, introduction of company's superior resources, including service capability and service scope, main customers of service, successful cases (please provide contract as evidence) and award-winning situation of units and individuals (copy of award-winning certificate material and company seal), etc.

  3.4 Company management organization and personnel: introduction of management organization and personnel, the number, qualifications and business level of various professional service personnel (consultation, strategy, media plan, purchase and other core personnel must provide proof of social security payment for nearly half a year).

  3.5 Recent 3 years (2016, 2017, 2018) company turnover and related certification documents (Annual audit report. If there is no audit report, please explain the reasons and provide annual financial statements); recent 3 years digital media procurement and related certification documents; recent 3 years single user digital media procurement and related certification documents

  3.6 Presentation and related certification documents (e.g. contracts, etc. The specific amount of the relevant contract can be concealed if it needs to be kept confidential, but the total amount can be embodied as far as possible. If it is not provided, it will be deemed unable to provide.) of the clients currently serving

  3.7 Value-added tax and income tax certificates for the past three years; "State Enterprise Credit Information Publicity System" report; "Bank Credit Certificate" (provided by the bank); Commitment for Public Recruitment Project (see annex); the above certificates and statements should be signed and stamped by the company's legal person and general manager;

  For 3.3-3.7, in addition to written information, please record the company's situation, core personnel, history and performance by yourself.

  Introductory videos are available on a U-disk for a period of 15 minutes.

  The above information and information must be true. If false information is found, the recruitment qualification will be cancelled.

  4. Recruitment process:

  4.1 Recruitment Announcement Official Website

  4.2 Collect the information of the recruiting agent company

  4.3 Selection and Evaluation of Relevant Data

  4.4 The company will be notified of the next step if the submission of information is approved for preliminary examination.

  5.Annex

  Annex I: Public Recruitment Project Commitment

  Annex II: Declaration Form

  Note: The right of final interpretation of this announcement is owned by FAW-Volkswagen Automobile Co., Ltd.