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一汽-大众销售有限责任公司大众品牌售后服务部服务营销策略与创意年度代理公司招募公告

发布时间:2018年04月28日 来源:一汽-大众 [ ] 打印 视力


FAW-Volkswagen Sales Company VW Brand
Service Marketing Strategy Agency Recruitment Document

  由于公司业务发展需要,大众品牌售后服务部服务营销策略与创意年度代理公司公开招募。敬请关注以下内容:

  Volkswagen brand needs to recruit retail marketing agency due to business development, please pay attention to the following content:

  1.   招募标准

  Recruitment criteria:

  1.1  依法成立企业,具有有效的企业法人营业执照及税务登记证明,有良好的商业信誉和健全的财务会计制度。参与招募的公司须成立于2013年1月1日之前,国内外4A广告公司(以证书为准),须在中国大陆设有办公室,该办公室须成立于2013年1月1日之前;Lawfully established company with valid business license and tax registration certificate, good business reputation and sound financial accounting system. The company must establish before Jan. 1st 2013, it is a 4A advertisement company at home or abroad, or domestic well-known first rate company, it must have office in China, which establish before Jan. 1st 2013.

  1.2  公司须有3年及以上服务汽车客户的资历,设立在中国大陆办公室各类专业人员总计40人以上;Over 3 years car maker service experience, over 40 personnel in Chinese office;

  1.3  注册资金人民币500万(含500万)以上,签约后需提供为大众品牌服务营销策略与创意服务的稳定核心团队,至少7名以上核心人员,签约期内,核心人员不得服务于除大众品牌服务营销策略与创意之外的其它业务。Over 5 million (include 5 million) of registered capital, provide VW brand service marketing strategy with stable service team after sign contract with FAW-VW, the service team for VW brand has at least 7core personnel, who are not allowed to serve other business except for VW brand retail marketing.

  1.4  具有较强的营销策略分析及客户特征分析能力,较强的市场调研、数据分析、报告撰写能力,较强的品牌定位及策略规划能力,较强的品牌监测及活动策划能力。并有成熟的汽车行业售后营销案例(需要合同证明)。Strong marketing strategy analysis and consumer insight capability, strong market survey, data analysis, report writing capability, strong brand positioning and strategy planning capability, strong brand monitor and event planning capability. Mature automotive industry case service (need contract to prove)

  1.5  具有较强的广告创意制作、监督及协调能力。同时和全案执行公司有共同协作的经历以及良好的合作意识;Strong advertisement creative production, dealer showroom design, monitor and coordination. Have cooperated with agency of the record and good cooperation awareness;

  1.6  须有较强的第三方资源,包括1家以上拍摄公司、1家以上修图公司和1家以上影视制作公司的资源,要有1个以上的国内外知名导演资源;(需提供与第三方资源的合同证明)Strong third party resource, include over 1 shooting agency, over 1 retouch agency and over 1 film production agency, over 5 well known directors at home and abroad; (contract proof for third-party resources)

  1.7  平面设计团队有较强的创意能力和专业素质,其广告作品在广告业内获得国内外奖项(提供所获得奖项证书);Strong print creative design capability, have won domestic or overseas prestigious advertisement award(Provide the award certificate.)

  1.8  公司连续三年(2015年、2016年、2017年)的单一汽车客户调研、咨询、策略创意服务年费平均不低于100万人民币,服务汽车客户数量不少于3家(需要合同证明)。Annual fee not lower than 3 million RMB from single automotive client’s survey, consultancy, strategy creative for three years in a row (2015, 2016, 2017), served for no less than 3 automotive clients (need contract to prove).

  2.   招募须知

  Recruitment notice:  

  2.1签约后业务范围:大众品牌服务营销策略与创意;

  Scope of business: VW brand retail marketing business;

  2.2商业机密保护:若招募成功,该签约公司必须遵守一汽-大众汽车有限公司相关保密协议。符合招募标准且有意愿参与招募评选的公司请将本公告第3条规定的资料简装版(密封处加盖公司公章)通过顺丰快递邮寄至一汽-大众汽车有限公司采购部,须在北京时间2018年5月21日24:00前投递,逾期提交的资料视为无效。另请以邮件形式通知快递邮寄时间和运单号,以备查档所需。Business secret: the final winning agency must abide by FAW-VW Automotive Co., Ltd confidential agreement. Agency that willing to join the pitch should mail your files that stipulated in No.3 to FAW-VW Supply Department through EMS. Send the file before 24:00 of 2018.3.25. Mailing after this date will be regarded as invalid file. Also please email your EMS date and EMS tracking number to us.

  具体通讯地址及联系方式详见下面内容:

  Please see mail address and contact below:

  邮递地址:吉林省长春市安庆路5号一汽-大众汽车有限公司采购部

  一般材料采购部费用采购科王忠伟收邮编:130011

  Mail address: FAW-VW SU Department, An Qing Lu No. 5, Changchun, Jilin.

  Wang Zhongwei, Post Code: 130011

  联系方式:

  王忠伟:0431-85750573

  Email: zhongwei.wang@faw-vw.com

  3.   须提交资料

  Required files:

  3.1申报表(请见附件)请如实填写贵司相关信息,加盖公司公章并请法人代表签字。Application form (see attachment); please truthfully fill in your company’s information, put company seal and legal representative’s signature

  3.2公司资质:经年检合格的营业执照,税务登记证,组织机构代码证及其它证明材料;法人代表证明书或法人委托书;法人代表身份证、经办人身份证;(以上内容请提供复印件;营业执照请加盖公司公章并提供营业执照官网真伪查询信息);中国大陆办公室具体地址及相应成立时间(须提供证明材料)。

  Company qualification: business license after annual check, tax registration certificate, organization code certificate and other credentials; legal representative certificate or power of attorney; legal representative’s ID; (provide copies of above documents; put company seal on business license and provide official website checking information for business license); exact address and establish time of Chinese office (need evidentiary files)

  3.3公司管理机构及人员情况:管理层机构及人员介绍,策略专业人员介绍(数量、工作年限、资质等),售后服务营销专业人员介绍。(数量、工作年限、资质等)。(注:各专业人员必须提供近半年的社保缴纳证明)

  Company management structure and personnel: management structure and personnel introduction, strategic personnel introduction (number, years of working, qualification), Introduction of after-sales service marketing professionals. (number, years of working, qualification). (Note: need to provide six months social security payment evidence of all core personnel).

  3.4提交人员招聘标准、人员管理、培训、激励机制和组织机构、职责、流程、工作考核记录的相关文件要求;

  Possess the Company's complete organizational structure, job responsibilities, processes, work assessment records.

  3.5近三年(2015年、2016年、2017年)服务客户情况:在中国服务汽车品牌客户情况(服务时间、服务范围、服务年费)(请提供合同为证)。

  Client service status in recent 3 years (2015,2016,2017): automotive brand client service status in China (service time, scope of service, annual service fee) (please provide contract to prove)

  3.6 第三方资源的合作合同:近三年项目作品、近3年电视广告作品(数量、清单及简介)、近3年平面广告作品(数量、清单及简介),近3年广告创意获奖情况。(获奖证明材料复印件并加盖公司印章,包含电视广告及平面广告),近3年整合传播成功案例。

  Third party resource contract: recent 3 years project work: recent 3 years TV ad work (number, list and introduction), recent 3 years print ad work (number, list and introduction), recent 3 years of ad creative award (copy of award certificate with company seal, include TV ad and print ad), recent 3 years of successful integrated communication case.

  针对3.3-3.5,除书面资料外,还请自行录制公司情况、核心人员、历史业绩介绍短片存在U盘里一并提供,时间以10分钟为限。

  As for 3.3-3.5, except written files, please also provide a video that introduce company, core team members, historical achievement, put the video in a USB, the video should not more than 10 minutes.

  上述资料和信息必须属实。如查明有虚假资料和信息,将取消其招募资格。All above files and information must be correct. If found fake file and information, we will disqualify your pitch application.

  以上材料,请尽量提供中英双语,视频文件请配上英文备注。Please try to provide above files in both Chinese and English. Put English subtitle on the introduction video.

  4.   招募流程

  Recruitment process:

  4.1招募公告官网公布 announce pitch recruitment on official website

  4.2收集应招代理公司资料 collect agency’s files

  4.3相关资料筛选评审 review and check agency’s files.

  4.4如提交资料初审通过,将通知该公司下一步工作

  agency will get further notice if the file passed review and check.

  附件:招募申报表

  注:本公告最终解释权归一汽-大众汽车有限公司所有

  Note: FAW-VW Automotive Co., Ltd reserves all the right of the final explanation of this announcement.